Never before had television's "image" (as Madison Avenue likes to put it) been so tarnished in the public mind. It was plain from the hearings on the quiz fixes (see below) that the scandal had not been isolated; both NBC and CBS, all quiz shows in general, and hundreds of individuals were deeply involved. A more disturbing note on U.S. morals, 1959: of 150 quiz witnesses who appeared before the New York County grand jury and swore before God (or on their affirmations) to tell the truth, the whole truth and nothing but the truth, no less than 100, said...
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