"We don't say 'swine'; we say 'hogs,' " explained the editor. "We don't say 'not intended for human consumption'; we say 'not fit to eat.' We try to remember that we're telling a story to a man who doesn't have much time to read and no big library handy to look up the odd words."
So well does Editor Carroll Streeter's monthly, 82-year-old Farm Journal follow that formulatelling down-to-earth stories in down-to-earth prosethat it has achieved an audience concentration unmatched by any other major specialized magazine; with a circulation of 3,119,366, the Farm Journal is read by fully half the nation's farmers.
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