AS A young man in Washington, D.C., American Motors' President George Romney showed up at a costume party as a knight, accompanied by a fair young maiden whose hand he had just won (see cut). The choice of dress was symbolic. Later, Romney rode forth to battle, astride his trusty Rambler to engage what he considered the modern U.S. dragon: the dinosaur-like big car. For a while, Detroit regarded him as a mere windmill tilter. But as Romney began to smite the dinosaur hip and thigh, TIME chronicled his success round by round, carefully...
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