The Press: Out for Blood

Since Manhattan's three afternoon dailies doubled their price to 10¢ last spring, they have lost 301,000 in sales—almost as much as the daily circulation of the morning Herald Tribune. In a city where death in the afternoon is a classic newspaper fate, the three have been scrambling to regain circulatory lifeblood. even if it means draining the other fellow's veins. This week Hearst's Journal-American (circ. 585.121) launched its boldest raid on rival circulation. At the cost of "close to $1,000,000" a year for more newsprint and personnel, the paper began running complete daily stock-market quotations—a reader-fetching feature hitherto monopolized in the...

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