Television: What Price Culture?

When George Bernard Shaw and Giacomo Puccini brightened TV screens last week, the countinghouse critics scoffed; CULTURE GETS TRENDEX SHELLACKING headlined Variety. Indeed, the 90-minute live Hallmark Hall of Fame production of Shaw's Man and Superman, starring Maurice Evans and Joan Greenwood, ran behind its opposition with a Trendex rating of 12. And the Ed Sullivan Show fell off eight points to 33 as it featured Prima Donna Maria Meneghini Callas and Baritone George London in an 18-minute scene from Tosca.

But the figures were misleading. Sullivan's 33 was still imposing enough to...

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