Business: Britain's Triumph

To compete in the already crowded, competitive U.S. auto market, Britain's Standard Motor Co. Ltd. set out to develop a low-priced sports car that would do 90 m.p.h. Last May, in twelve test runs over Belgium's flat Jabbeke highway near Ostend, Standard's new car racked up top speeds of 125.8 m.p.h. with a stripped down "speed" trim and 115.4 in touring trim (with the top up). Standard's delighted managing director, Sir John Black, 58, christened it the TR-2 (Triumph Two Liter) in honor of Triumph Motor Co. Ltd., the Standard subsidiary that built...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!