Radio: The First 10 Million

I Love Lucy (Mon. 9 p.m., CBS) is an untrammeled TV comedy show distinguished by the high-quality slapstick of carrot-topped Comedienne Lucille Ball and her handsome Cuban-born husband, Desi Arnaz. Filmed especially for television in Hollywood, Lucy’s combination of well-written scripts and rowdy good humor proved popular enough last month to displace both Arthur Godfrey and Milton Berle, and thus became the nation’s No. i TV attraction.

Last week Lucy set another record: according to the American Research Bureau, the show became the first regularly scheduled TV program to be seen in 10 million U.S. homes. Estimated total audience: 30,740,000—nearly a fifth of the nation’s population.