RETAIL TRADE: Sears Tries the Air

"Do you have it in stock?"

"No, ma'am, not here in Denver. But we can get it from Kansas City and deliver it to you tomorrow morning."

This offer of prompt delivery was a pleasant surprise to Denver customers of Sears, Roebuck & Co. this week. Most of them were used to waiting anywhere from five to 14 days for their orders to come by parcel post from Sears' Kansas City warehouse (Sears' Denver retail store carries only 20,000 items). When they wanted things in a hurry, they went to Montgomery Ward & Co., Inc. whose Denver warehouse stocks 100,000...

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