People who never bought an original picture in their lives now throng a Manhattan gallery called the Hall of Art, buy some $2,000 worth of canvases a day. They are there because of an ex-druggist, ex-suntan-oil and alarm-clock promoter, ex-salesman of the kazoo-bazooka and the megazoo. The idea man is a 45-year-old, roly-poly, Russian-born go-getter named Max Pochapin.
The war blasted Go-Getter Pochapin (pronounced Po-chaypin) out of the radio-recorder business. Says Max: "I made up my mind if I had to go into another business I'd tackle oil painting. It is the only industry I know that doesn't use modern merchandising technique....
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