The Press: Thrifty Rivals

Frequently rued is the trend toward newspaper mergers, one-publisher cities, an alleged trend, in consequence, toward fewer, less varied and alert newspapers. But inevitably appearing to bar a way out is the rising cost of paper, plant equipment, labor, taxes.

One countertrend, originated in 1933 by the Albuquerque (N.Mex.) Tribune and Journal, was the pooling of printing presses, business and ad departments without pooling the editorial independence of the papers. A success, the idea has since been adopted by a dozen other rival papers —the Madison Wisconsin State Journal and Capital Times,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!