Radio: Flirtation

Germany’s Bayerische Rundfunk (Bavarian Radio) this week announced a gingerly experiment with U.S. techniques.

Beginning in September, the network will broadcast commercial advertising for the first time in its history. But the Rundfunk’s directors added an original touch: all of the commercials will be jammed to gether in two half-hour periods; one at 6:30 in the morning, the other at noon. For the rest of the day Bavarian listeners will be on their own.