Facts & Figures, May 17, 1948

Sweet Words. In San Francisco, newspaper readers got their first whiff of a scented sales stunt. The Emporium department store and Bombi Perfumer, Inc. had printers mix Black Magic perfume with the ink for their full-page perfume ads. Result: Emporium sold out its stock of Black Magic in less than a day.

More In, More Out. U.S. imports increased $84,200,000 in March to reach an alltime peak of $666,200,000, said the Bureau of the Census (most spectacular gains were in raw wool and newsprint). Exports also showed a slight increase (up $54,700,000 to $1,141,000,000), but they were still 11% under last...

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