Radio: Less Soap

Daytime radio listeners, who get more soap than opera in their basic diet, last week were promised more opera. The National Association of Broadcasters, the industry’s self-regulating Hays Office, “recommended” to its members that daytime commercials be cut to the length of nighttime commercials, as soon as advertising commitments permit. It meant that on 15-minute daytime shows listeners would get 45 seconds more of heart tugs, only two and a half minutes of soap plugs.