Business: More Billions

On April 12, said Secretary Henry Morgenthau last week, the U.S. Treasury will begin an outsize financing campaign even bigger than last December’s huge war-bond drive. The goal this time: $13 billion, $4 billion more than in December.

But Mr. Morgenthau’s upper lip was stiff. With inflation control in mind, he bravely announced that he intended to get eight of his 13 billions from nonbanking sources. To help, he set up a new Treasury War Finance Committee, headed by General Foods Vice President William M. Robbins, whom he took away from a $1-a-year WPB job. Handsome William Robbins, 41, who specialized in sales before he went to Washington, has the world’s biggest selling job on his hands now: in one swoop he must raise 56 times as much money as big General Foods took in during all of 1942.