Curtis Publishing Co. screwed its courage up this month to ask advertisers to pay for some of the bonus circulation they have been getting free: it announced the first increase in Satevepost ad rates since 1926. In the intervening 16 years circulation has gone up from 2,724,876 to 3,348,875, but the black & white page rate had stayed at $8,000. The new rate ($8,500) will be effective next July 4. Curtis also announced the first increase in 14 years for the Ladies' Home Journal. Last month the Journal announced a new peak circulation of...
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