Sam Baiter, commentator on The Inside of Sports, which plugs Phillies cigars over an MBS network, has standing instructions to address himself to an audience of truck drivers making $18 a week. He follows those instructions almost to the letter, describes his technique as being of the "Aw-nuts rather than the Gee-whiz school of sportswriting." In an excited baritone, he calls a bum a bum, takes frequent pot shots at athletic bigwigs, squeezes the last drop of melodrama out of horse racing, ball games, fights, wrestling bouts. His only concessions to the carriage trade are seasonal references to tennis, polo and...
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