Flowers from Avery

Almost any topnotch businessman could have qualified for the big title and the $65,000-a-year salary just by getting along with The Boss. But among candidates for the presidency of Chicago's Montgomery Ward & Co., Inc. that one qualification was rare indeed. After cross-grained old Sewell Avery goaded Wilbur Norton into throwing up the job last spring, no one rushed to apply for it. Outsiders shunned the opening with a firm: "Not me! Not there!" Most of the No. 2 men in the company quit faster than they could be replaced, until all eight vice-presidencies were vacant (TIME, April 25).

Last...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!