U. S. commercial artists outnumber so-called serious artists ten to one. But commercial artists seldom make art news.
Last week they did.
In Philadelphia, sponsored by the big ad agency of N. W. Ayer, 35 leading commercial artists exhibited their sideline, non-advertising art. Their somewhat defiant aim: to disprove the patronizing theory that the commercial artist is "a renegade who rides in a Lincoln-Zephyr V-12," whereas an "artist" is a "pure spirit who munches crusts in a garret." Say they: "They're often one and the same person." The show's 40 items were the work of artists whose main problem is to entice consumers...
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