AERONAUTICS: Uphill Route

Dallas, Tex., great distributing centre, prides itself as "the Eastern city of the South." It boasts its 19 golf courses, its 28-story Magnolia building, its (oil-burning) spotlessness. But it was none of those things that put Dallas on the front page of every newspaper in the U. S. last week; it was Orbit chewing gum.

William E. Easterwood Jr. (colonel on Governor Dan Moody's staff) inherited wealth from his banker-father, made millions more from the southwest sales agency for Orbit gum. The Orbit business was bought by William Wrigley Jr., who continues to distribute...

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