Business: Driv-ur-Self Trucks

John Daniel Hertz of Chicago, who stirred up a new demand for motor cars by permitting people who rented his machines by the mile or hour to drive the machines themselves (Driv-ur-Self [TIME, June 21, 1926]) last week extended the idea to motor trucks. The Yellow Truck & Coach Mfg. Co., General Motors subsidiary which he heads, now rents one-ton trucks to people who need a light truck either occasionally or for some emergency. In Chicago the Driv-ur-Self truck rates are 22c to 25c a mile and $7.50 to $8.50 a day.