Cinema: Premiere

Next to the annual Academy Awards presentation, Hollywood's highest social rite is the full-blown premiére (pronounced pre-meer). Last week, close to the deadline for the annual Oscar sweepstakes, 20th Century-Fox shot the works on the premiere of its own contender, Darryl F. Zanuck's war film, Twelve O'Clock High. The result was the very model of the full, colossal treatment.

For weeks, 23 studio employees had labored over a six-page blueprint of arrangements budgeted at $30.000. They sent out 2,000 seven-inch gilded tickets to Who's Who in Hollywood, taking pains to give choice locations...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!