Radio: Progress

Television was having a serious flirtation with the movies. NBC, making tele vision’s first major dicker for films (which are as essential to television as records are to radio), signed a five-year deal with Jerry Fairbanks, Inc., a Hollywood producer of shorts (Popular Science, Unusual Occupations). Fairbanks would produce for NBC “first-class films of all types and lengths.” All films will run a few minutes shorter than the allotted air time — leaving plenty of room for a message from the sponsor.