The Press: Polls, Pro & Con

Pollster George Gallup, who covers the public opinion beat for 122 newspapers,* had a hot pre-convention argument last week. His opponent was Charles Michelson, former Democratic publicity chief. Their dispute was over the value of polls.

White-haired Mr. Michelson singled out Dr. Gallup's poll, which reported that 61% of the U.S. people thought that the Government erred in taking over Montgomery Ward. Wrote Michelson (for North American Newspaper Alliance): "As there are involved knotty questions over which the lawyers will be wrangling clear up to the Supreme Court, the acquirement of so definite a result comes near to being miraculous. Incidentally, isn't...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!