Western Electric at Kearny, N.J. has a new wrinkle for recruiting woman power: the resonant want ad. Housewives, not in the habit of reading want ads, hear their radios telling of Western Electric's needs at its Kearny factory. Over WOR, department representatives describe vacancies, explain qualifications, stress the importance of women relieving men for the fighting forces. Ex-housewives tell of earning while learning. Results: a weekly average of 30 housewives put to work for Western Electric.
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