The Press: London Looks at the U. S.

Britain's weekly Picture Post gave U. S. readers a laugh last winter when it printed a fantastic illustrated description of the life of "an average New Yorker" (TIME, Dec. 18). With Britain facing Adolf Hitler's hungry legions and looking over her shoulder to the U. S. for arms and sympathy, Picture Post's Hungary-born editor, Stefan Lorant, made up his mind to publish a special U. S. issue, commit no errors, tell British readers the impartial truth about their lost colony.

Result: Picture Post's U. S. issue, out last fortnight, sold its entire first edition of 100,000 copies by nightfall. Another 100,000...

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