The Press: Wanted . . .

A typical small-town newspaper is the News-Commercial, published in Collins, Miss. (pop. 1,100) by a typical smalltown editor: Mayor and onetime Lawyer James Duncan Arlington. Unlike many another small-town newspaper, the four-page, weekly News-Commercial (circulation: 1,350) does not take itself too seriously. Once it printed a list of delinquent subscribers under the head: "Shall the Dead Live Again?" Lately it quipped editorially: "We see ... where they have started a new kind of paper [the tabloid, PM] in New York. No advertisements will be carried in it. There ain't nothing new about that...

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