From Long Island to Long Beach, hundreds of big & little campaigns to raise money for the public welfare got under way last week. As usual, whole-souled armies of volunteers were doing local bell-ringing, buttonholing footwork. And as usual, many of the amateurs were being guided from afar. The guide: one of the dozen or so professional fund-raising firms whose business it is to put system into benevolence.
Few of the drives will miss their quotas: the U.S. is the world's most ardent brother-keeper. Every year U.S. citizens give away some $2,000,000,000....
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