The Press: Parade to the Black

In four years Marshall Field has poured more than $10,000,000 into his papers: New York City's pinkish PM, the New Dealish Chicago Sun and the politically colorless syndicated Sunday supplement Parade. This week he was getting a few tiny drops in return. Parade, least talked about but most widely read, was the first Field publication to go into the black. (Field's reported investment is $1½ millions.)*

Parade, almost three years old, is a picture-laden, 28-page, magazine-like supplement distributed in 15 cities. It is dissociated from other Field publications, except that Chicago's Sun...

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