Commercials of the stomach-turning variety got a good going-over last week from a listener with a sensitive stomach and a big audience. In Reader's Digest, Robert Littell protested against broadcast ads which made "some stranger's gizzards come bounding right into the room." He called such commercials "plug-uglies" and announced the formation of the outraged order of Plug Shrinkers.
Aspiring Plug Shrinkers were asked to write to 522 Fifth Avenue, New York City, name the sponsor of their pet retch, and check off what was wrong with his commercial: i.e. was it in...
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