Under the yellow and white ballroom lights in Memphis' swank Hotel Peabody, 600 Southern farm folk sat ill at ease one night last week, waiting for the big moment. It came late in the evening—at 9:30 p. m. Most of the farmers' kids were already asleep when Willard C. ("Parson") Teague, chief editorial writer of the Memphis Commercial Appeal, leaned toward the microphone and drawled out the name of the landowner-sweepstakes winner for 1938 in the "C. A.'s" Plant-to-Prosper campaign. Looking completely confused and happy, grey-haired Farmer H. L. Majure of Poplar Grove....
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