Radio: Old Timer

In the young business of radio, the oldest continuous network commercial program is the Cities Service Concert (age 12), selling motor oil and gasoline. Last week Cities Service signed up for its 13th year over NBC. Like many another radio old timer, the Cities Service program got its start with Graham McNamee announcing. First feature was silvery Edwin Franko Goldman's cornety band. When the program was a half-year old, Canadian Conductor Rosario Bourdon took over, be gan making the Cities Service hour the big-time show it is today. He handed the baton over last February to Dr.* Frank Jeremiah Black, an...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!