Press: Beauty Contest

On the floor of an empty floor of the Ayer Building in Philadelphia last week was a checkerboard of 1,485 white patches. Each patch was a newspaper. Up and down the rows, from morning until midnight, walked three men, stopping, stooping, looking, rising, walking wearily on again until their joints ached. Sometimes they turned a page upside down to scan its pattern better, look for white "rivers"' of loose-set type or ill-spaced headlines. The three were Dr. Ralph Droz Casey, chairman of journalism at University of Minnesota, Editor Laurence B. Siegfried of American...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!