Press: Beauty Contest

On the floor of an empty floor of the Ayer Building in Philadelphia last week was a checkerboard of 1,485 white patches. Each patch was a newspaper. Up and down the rows, from morning until midnight, walked three men, stopping, stooping, looking, rising, walking wearily on again until their joints ached. Sometimes they turned a page upside down to scan its pattern better, look for white "rivers"' of loose-set type or ill-spaced headlines. The three were Dr. Ralph Droz Casey, chairman of journalism at University of Minnesota, Editor Laurence B. Siegfried of American...

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