Though public elementary schools produce more plays than the commercial theater, the healthy miming of moppets has only lately been recognized as a field for magazine publishing.
When his eighth-grade nephew came home and announced that his class had produced three plays in one day, a young Boston adman and magazine publisher named A. S. Burack looked into the matter, found that 1) few good plays were written for children, 2) few schools could pay commercial royalties (averaging $5 a performance) for professional plays, 3) consequently most schools had to produce old chestnuts or the amateurish writings of pedagogues.
Burack started a monthly...
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