Education: Academic Pollsters

A poll to check on polls was started last week at the University of Denver. Called the National Opinion Research Center, it claimed to be the first non-commercial organization to measure public opinion in the U.S. Its functions: to take its own polls on all sorts of public questions, to analyze results of other polls, to study how to improve polling methods.

Marshal Field, backer of the New York tabloid PM, put up the money. The Center's board of directors includes two social psychologists, Princeton's Professor Hadley Cantril and Harvard's Professor Gordon W....

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