Newsmen have long been looking for a way to cut towering newspaper costs.
Lately they have eyed offset printing, a lithographic process used mostly for reproducing pictures. Offset is cheap because it does away with engraving, form makeup, stereotyping—all standard processes on a daily paper. The printer simply photographs a page of copy pasted up on ruled boards, transfers the negative to a zinc plate, prints from an inked rubber roller.
Offset might save some papers as much as 50% in capital investment, 25% in operating costs. But there was a hitch in it:...
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