Popular loss leader of U. S. department stores, drugstores, filling stations, etc. is rubbing alcohol. Long a favorite beverage of bums and other submarginal drinkers,
"rub" has sold as low as 5ยข a pint. Of 3,257,096 gallons consumed in the U. S. last year, Government officials refused to estimate how much was taken internally, but estimates by States run from 10% to 75%. Technically therapeutic, rubbing alcohol is exempt from the $4.25-per-gal. Federal alcohol tax.
Year or so ago the Internal Revenue Bureau's Alcohol Tax Unit tried to limit "rub" to its...