There are dozens of magazines competing for the U. S. farmer's hard-earned dollar. Third in circulation this year was Crowell-Collier Publishing Co.'s Country Home, with 1,648,000 readers. (First was the newly-merged Farm Journal & Farmer's Wife with 2,475,000.) Selling to subscribers at 25ยข a year, Country Home had long struggled to break even. But in advertising revenues it was way behind: with "5,000 in the first nine months of 1939, it stood sixth on a list that Country Gentleman led with $1,839,000.
Last week Thomas Hambly Beck, Crowell-Collier's president, announced that with its December issue Country Home will quit. Said Publisher Beck:...
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