PERSONNEL: Confidential Adviser

Only once did the name Alex Gumberg ever appear in a newspaper headline. That was last week when at 51 he died suddenly in Norwalk, Conn., stricken with coronary thrombosis while entertaining at his country home. Yet in one short life he had been a trusted adviser to Nikolai Lenin and the confidant of a Morgan partner.

To his non-religious funeral in a Westchester chapel went: former Governor Philip F. La Follette (who flew from Wisconsin to speak an informal funeral oration) ; Indiana's onetime Governor James Putnam Goodrich; Madame Secretary of Labor...

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