Last September Manhattan's big, busy J. Walter Thompson advertising agency launched its star account, Standard Brands, on a new radio venture. The Chase & Sanborn (coffee) division of Standard Brands had scored heavily on the air with Major Bowes and his amateurs. Then Walter P. Chrysler bought the Major away, at a time when many admen thought his peak of popularity was passed (TIME, June 22). It was up to the Thompson agency to top radio's top show in a year when novelty and unusual program ideas were being demanded in no...
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