Humbly but firmly rooted in U. S.
journalism are the Sauk Centre Heralds, Archbold Buckeyes, and Oologah Oozings that deliver homey news to 17,000,000 small-town and rural Americans. In the U. S. newspaper business, country weeklies of their kind are a big bright spot. While the urban dailies wane, the rural weeklies wax. Since 1929 they have gained in numbers,* circulation and advertising lineage, while the daily group has fallen off.
Ten years ago the circulation of all weeklies was less than a third of the dailies' 45,000,000; today dailies are down to 40,500,000 and...
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