Most revolutionary radio idea since Charlie McCarthy is The Circle, which for the last five weeks, courtesy of Kellogg's Corn Flakes, has been capping the great Sunday night radio vaudeville show. For its contracted year on the air, The Circle will cost more than $2,000,000, or about as much as it would cost (retail) to pave the way from Manhattan to Hollywood with boxes of Corn Flakes. Of this colossal pile, about $15,000 goes for its hour of radio time each week (10-11 EST) and some $25,000 a week for talent. Last week The...
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