Cinema: Dead Cats

Hollywood woke up one morning last week to find its self-satisfied air full of dead cats. The slingers: Manhattan's Independent Theatre Owners Association. Inc. Their targets: Greta Garbo. Marlene Dietrich. Mae West. Joan Crawford, Kay Francis. Katharine Hepburn. Edward Arnold. Fred Astaire. The reason: These highly-publicized great ones were "poison at the box office." "WAKE UP." screamed the theatre owners to Hollywood's producers. "Practically all of the major studios are burdened with stars¬ówhose public appeal is negligible¬óreceiving tremendous salaries . . . Garbo, for instance . . . does not help theatre owners...

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