That Hollywood influences manners and morals is a fairly prevalent theory. Recent evidence: the Shirley Temple coiffure, Mae West's gusty wisecracks, Holly-wood halo-hats, a break on the rising consumption of native U. S. whiskey. To relate this last-named fact to the cinema involved a statistical triumph of sorts, but the researchers of the Distilled Spirits Institute (formed after Repeal and headed by erstwhile Prohibition officer Dr. James M. Doran) collated the findings of its sober field workers, arrived at the conclusion that screen bibbers were shown drinking Scotch almost exclusively, to the...
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