A good scare was thrown into U. S. retailers last summer when the New Deal manifested a sudden interest in the broad subject of consumer cooperatives. An outright endorsement of the co-op movement was actually drafted for the Democratic platform, Secretary of Agriculture Wallace was plugging the idea in book and magazine, and President Roosevelt was so impressed by Marquis W. Childs's Sweden: The Middle Way that he dispatched a commission to Europe to study co-ops on their native soil. The co-op commission spent more than two months abroad, returning to find that...
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