According to figures released last week, gross box-office receipts for the cinema industry in 1936 were a billion dollars, $250,000,000 more than last year. Weekly theatre attendance was 81,000,000compared to 71,000,000 in 1935, 54,000,000 in 1933. Main reasons for the industry's gain were undoubtedly increased prosperity and better pictures. A contributing reason was undoubtedly "Bank Night"currently a weekly fiesta at 5,000 of the 15,000 active U. S. cinema theatres.
Bank Night is a copyright scheme invented by a onetime Fox booking agent named Charles U. Yaeger, who leases it to theatres for...
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