In Chicago last week the directors and principal stockholders of Spiegel, May, Stern Co. Inc., mail-order house, sat down in a buff-paneled room a mile west of Comiskey Ball Park to approve three timely measures: 1) a five-for-one split in the company's common stock, creating 1,265,000 shares out of 253,000 now outstanding; 2) an extra dividend of $2 a share on the present common; 3) a change of their corporate name to Spiegel, Inc. Each in its own way, these three acts celebrated a remarkable feat of applied business science. It was applied...
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