There never was an N. W. Ayer in the old Philadelphia advertising firm of N. W. Ayer & Son. The late Francis Wayland Ayer simply named the firm in honor of his father when he founded it in 1869. There are no Ayers at all in the firm today. Through the years the partnership of N. W. Ayer & Son stuck to its motto, "Keeping Everlastingly At It Brings Success," waxed rich on many & many a small account, some big ones like those of Ford Motor Co. and American Telephone & Telegraph. By...
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