Business: Real Estate

Thomas Meighan, cinema actor, was recently cast in a film whose story* called for a rural, a Southern wise en scene. Scouts discovered the town of Ocala, Florida—a hamlet charming, provincial, discreet, situated well inland on the Dixie Highway, an important artery. Came Mr. Meighan, Lila Lee, their company, much publicity (see CINEMA). After six weeks, the town was known throughout the state. Realtors’ offices opened. The rude forefathers of Ocala found that their acres had become valuable. Last week, Mr. Meighan sold certain tracts (which he had unobtrusively secured when he first came to Ocala) at a profit of $500,000.

*Old Home Week by Booth Tarkington(see CINEMA).