Business & Finance: New Agencies for Old

Two young advertising men last week merged their businesses. Result of the merger was not just another advertising agency belonging to two young men but one of the twelve biggest advertising agencies in the U. S.

Part I was Geyer Co. of Dayton and Manhattan, founded in 1912 by the late C. J. Geyer, business manager of the Dayton Herald. His son, Bertram Birch Geyer, 42, had built up the agency into a large and profitable business. Young Mr. Geyer is a great and good friend of Charles Franklin Kettering, General Motors' research...

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