The Press: 3C & 50%

For the past three months the New York World-Telegram appeared with the advertising of only three of Manhattan's 15 leading department stores. The other twelve had withdrawn simultaneously be cause the World-Telegram wanted to in crease its rates over what was charged by the defunct Evening World prior to last year's merger of the papers (TIME, May 23). The total increase was to be 6¢ per line, of which 3¢ was made effective when old World contracts expired last May, the other 3¢ to be added in September. Determined that for no...

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